You can read how to set up buyer personas in my blog: Understanding your target group with buyer personas. Keep refining your targeting are very powerful and efficient, but it doesn't have to stop with the display of your ads. You can track the selected demographics and characteristics as soon as they reach your website. Also dive deeper into data such as page depth. You will notice that the conversion rate increases the longer people are on the website. Be sure to give your advertising expenditure a boost towards this target group.
Measure the long-term effects and assign values With audience reports you can see the effects of campaigns in the long term. In addition, this makes it relatively easy to assign context you phone number list are the packet value to certain events. Bishop gave the following example: you can create an audience of anyone who downloads a free tool and then track those audiences to see how often it actually converts. If that specific event seems to lead to more conversions, you can assign a corresponding value to it. Work smarter, not harder Does your remarketing have little or no effect? Then this is an indication that your target audience may not be as relevant or clearly defined as you thought.
Keep up with the times, and so do your target groups. Keep aligning your remarketing with what's applicable now and generally keep optimizing. Use data to exclude people who are irrelevant (and will never convert). With the right remarketing you ensure that money is spent on what does make a difference. 4) 15 tips to grow your e-commerce sales A few years ago, Turkey and the Turkish Lira were in crisis. Pinar Ünsal gave 15 tips to grow your e-commerce turnover during such a period. Secretly, these tips apply to every e-commerce company, so I've listed them: Change your attribution model Don't use last click attribution Online marketing has become more complex, so think carefully about the attribution model.