For companies, it is ideal to liquidate the stock that was left over from other seasons of the year, also for the sake of buying new and updated merchandise, but even more important is trying to remain in the mind of the consumer after all the commotion of the offers has passed. In this sense, the importance lies in two fundamental aspects: Increase and capitalize sales. Stay in the consumer's mind after the season has passed. Impulsive consumers During these days, users move by impulse rather than by reason, and it is extremely important to apply neuro-sales strategies. Because? The answer is simple, the offers are for a limited time and quantities, this makes them feel that they have the opportunity to purchase their favorite items at a lower price.
Savings, luxuries and necessity are the reasons why most potential customers buy, because their emotions do not allow them to miss a discount. marketing strategy for cyber mondayThe user experience matters a lot Competition is the order of the day on such a commercial date. You must offer a special experience executive email list to your consumers and clients, and for this you can rely on a digital marketing agency . The ideal is to implement a strategy from the start of the promotions before the date, until the customer enjoys his purchase. A good experience will make you stand out from your competition and we assure you that you will get more sales. An important piece of information is that the online sales team has to be prepared for this day, since purchase volumes are extremely high and customer service is paramount. THERE MUST NECESSARILY BE A GOOD SEGMENTATION OF THE MARKET A good segmentation is essential for any marketing strategy to be effective, remember that it is impossible to sell to everyone equally.
In this sense, we give the example of a clothing store for newborns and that one of its offers reaches a teenager. In this case, we doubt that he is interested in offers in this field, which is why segmentation is key. In addition, you will save efforts in sending emails and messages, since you will send the information to the correct person. To achieve this, you must segment in a very specific way. This is done by creating several groups according to tastes, most frequent buyers, products they purchase, etc. This is one of the ways to increase the conversion rate of your company or website. In other words, segmenting and optimizing carefully will serve your strategies throughout the year. For this reason, using email marketing, social networks, WhatsApp, WhatsApp Business and remarketing effectively will be the fundamental pillar to achieve successful campaigns.